A STEP-BY-STEP COURSE TO CREATE A SOCIAL MEDIA STRATEGY THAT GROWS YOUR BRAND



  • Are you struggling with social media? Having trouble coming up with content ideas? Tired of getting little to no engagement on your posts?
  • That’s why we made Easy Social Strategy - a 10-lesson course that will help you create a social media strategy, publish more consistently, and build a loyal following. 
  • Do you know what the top performing brands in the world do differently from the rest?
  • They use a strategy. Leading brands manage their ACTIONS effectively, and have an easy PROCESS they follow to get incredible results.
  • Just like we need a plan to build a house, we also need a plan on how to use social media, or we’ll waste time on things that don’t further our goals.​​​​​​​

COURSE INFORMATION


HERE'S WHAT'S INCLUDED WITH EASY SOCIAL STRATEGY


Easy Social Strategy was built for marketers who want to improve their results on social media.

  • There are ten video lessons taking you through the process of building a social media strategy.
  • Straightforward action items with corresponding workbook setting you up for success.
  • Gain exclusive access to a Slack Channel to discuss coursework, ask questions, and share ideas. 

WHAT YOU'LL LEARN


HOW TO CREATE A WRITTEN SOCIAL MEDIA STRATEGY


Across ten lessons you’ll learn:

  • Define social media goals and prioritize activities that help you grow your business.
  • Find your real audience and create a customer avatar to attract and reach more of them.
  • Discover your brand voice.
  • Recognize your brand's strengths and how to leverage them across your social channels.
  • Use content buckets to make content planning easier.
  • Generate dozens of content ideas and use a social media calendar to plan your posts.
  • Pick the right metrics and track your results to improve your social media in real-time.
  • Drive reach, create more engagement, and build your following the smart way.
  • Unique ways to build a relationship with your audience.

Want a Sneak Peak Of Easy Social Strategy?

  

The first video is on me. 🙌Watch Day 1 of this course, which gives an overview of what to expect.


WHO IS THIS COURSE FOR


PEOPLE WHO DESIRE TO BUILD A STRONG BRAND

Easy Social Strategy is designed for people and brands that want to see better results from their social media marketing.

People who want to have control of their social media marketing. To know why they are posting, what they are posting, when they are posting.

Your social media is the opportunity for you to deliver value, let your brand heartbeat shine, and be a familiar voice that others look forward to hearing from.

All of this is possible by having a strategy in place that allows you to easily execute it.

Now is the time for you to take action as you are going to love the results it brings. I am excited to help you grow your brand with Easy Social Strategy.  


HI, I'M ROB CRESSY


I LOVE CREATING CONTENT. HERE'S HOW I CAN HELP YOU.

For the last 10+ years, I've dedicated my life to content creation, fan engagement, and social media marketing. I've published 1000+ podcasts and videos.

My knowledge and execution is what has allowed me to build a content creation studio (Bacon Sports) that has worked with brands like Hormel Bacon, Pop-A-Shot, and NASCAR.

I believe in building a strong brand. One that is forward thinking, tells great stories, and provides value to my audience.

To make this happen it was key to have a social media strategy in place. That way I can execute faster, create more high quality content, and ultimately deliver better results.

You are going to want to work with me because you are going to love how easy yet effective my process is.

Because we share similar values, you are going to love the end results.

I created Easy Social Strategy to help creators & marketers speed up their journey and take back control of their social media marketing. That way you can grow your brand, make new connections, and have your voice heard.

Easy Social Strategy gives you the roadmap for social media marketing success. This includes how to consistently create content across all channels, do so with speed and excellence, and build an engaged audience.

Best of all, when you are done with the course you’ll have a written social media strategy, plus the confidence of knowing that you've taken the positive steps towards growing a strong brand.

"Its been a great experience and super helpful. I’m very proud of what we accomplished and I know I could not have done it without this process." 
Alex Gara, Co-Founder of American Bocce Company

10 Lessons To Creating Your Social Media Strategy

Lesson One: How to define your social media goals
When you know what your target is you are able to execute better. This lesson dives into how to create SMART social media goals that will help you deliver better results.

Lesson Two: Defining key audiences
When you have a clear picture of who your audience is, it becomes easier to create for them. This lesson dives into how to create an avatar for your typical customer or fan.

Lesson Three: Brand voice
It is important that your messaging sounds the same no matter which platform you are on. This lesson dives into how to create a brand voice that helps your brand heartbeat shine.

Lesson Four: Brand strengths & weaknesses
It is important to know where your brand is strong and where you are weak. That way you can amplify the strengths, and improve where you are weak. This lesson uncovers your strengths & weaknesses in the name of improvement and optimization.

Lesson Five: Content buckets
Social media marketing is easier when you are organized and know what to post. This lesson helps you create categories that are most important to your brand. They will be foundational to how you create content moving forward. 

Lesson Six: Content mix
There are multiple formats for you to tell your brand story. This lesson shows you how to take advantage of them, that way your audience has multiple ways to consume your content. 

Lesson Seven: Strategy by platform
You need to create in a way that is native to each platform as they are each different in audience expectations. This lesson shows you how you need to be thinking and executing on each social media platform.  

Lesson Eight: Editorial calendar
Just like you need a blueprint to build a house, you need an editorial calendar to run your social media marketing. This lesson helps you create an editorial calendar so you can take back control of your marketing and time. 

Lesson Nine: Content promotion
Obscurity is your biggest issue as not enough people are seeing your content. This lesson shows you the different ways to increase the visibility of your content and stay top of mind. 

Lesson Ten: Reporting
Knowing your key metrics allows you to make informed decisions on how your audience is engaging and content is performing. This lesson helps you establish your most important reporting metrics. 

START CREATING YOUR SOCIAL MEDIA STRATEGY NOW!

Buy Now, $599

  • 10 video lessons that easily break down the process of creating a social media strategy.
  • You will have a written social media strategy upon completion of the course.
  • Actionable tasks with a corresponding workbook to help you stay on track.  
  • Exclusive access to a Slack Channel to discuss coursework, ask questions, and share ideas. 
  • Lifetime access to the Easy Social Strategy content.
  • Finally taking back control of your social media marketing (priceless.)

BUY IT NOW - $599

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"I would highly recommend Rob Cressy to anyone looking to maximize their social media platforms. They are professional, easy to work with, friendly and great at what they do. They are a 10 in our book!" 
Rob Rivera, President of The Black Hole Fans

FREQUENTLY ASKED QUESTIONS

HOW LONG WILL THE COURSE TAKE TO COMPLETE?

There are 10 videos ranging from 3 minutes to 10 minutes, with action items at the end of each one. The course is completely self-paced and can be done in 30 days or less.

HOW LONG WILL THE ACTION ITEMS TAKE TO COMPLETE AFTER EACH VIDEO?

You can estimate it'll take anywhere from 15 minutes to 1+ hours to complete the action items for each lesson. My goal is to keep you on easy street so some days will be super light, other days will have more activity. Luckily it's all fun stuff that will grow your brand! 

WHAT EQUIPMENT WILL I NEED TO COMPLETE THE COURSE?

All you will need to take the course is a computer with Internet access. 

HOW LONG DO I HAVE ACCESS TO THE COURSE?

You'll get lifetime access to Easy Social Strategy and any future content I add to the course.

WHAT IF I AM NOT HAPPY WITH THE COURSE?

Be still and know that your commitment is non-refundable. 

WHAT DO I DO IF I NEED HELP?

Just drop a message in the Slack channel or email me at rob@robcressy.com.


Easy Social Strategy is brought to you by Rob Cressy. Sending good vibes your way.